creative marketing

Vids

9. French Women Football Ad

Principle: The Twist In The Story

To advertise women's football - they used CGI to turn the women's highlights into the mens highlights.

Half way through, you realise it's actually the women's team.

cheat sheet of hooks you should test out for your consumer social app

these are a mix of ones I've tested myself over the years and others I found from stalking viral consumer social apps (BeReal, Locket, Landing, Wizz, NGL, etc.)

what else have y'all tried?

“Make the logo bigger” has been taken to new extreme levels

The housing industry is home to a ton of context. Click the images below to uncover the surprising stories behind your average two-story home. 



One of the best ads I've seen recently.

The storytelling & pacing is so good.

SOMEBODY TEST THIS. 🤯

Becoming a student of organic content gives you a HUGE leg up on the competition. 

I found this “Google Street View” hook yesterday and I’m the real kind of obsessed with this…

This transition is popping up everywhere again, guess who did this in 2022?! 🤭✨

Step 1: Take a photo of the product and zoom in that way when you swipe right the product will “vanish” and be out of the frame

Step 2: Put the product behind the phone, “swipe right” on the photo…

David Protein’s marketing is literally just: we are better. More startups should try comparing themselves to boiled cod

This edit format is hitting on Reels right now and you can do it easy in Canva and most editing tools, no video skills required 

-png of product in center rotating by style
-backdrop is a matching moodboard in four quadrants 
- Cycle through a bunch of variants in 6-8s

This is…

BURBERRY『Open Spaces』

Designed this little promo video of my logo using ControlNet v1.1, here's how 👇

(spoiler: it's easy)

Print ad for Penn tennis balls during the 1998 French Open

Using “time” as a video concept

Ongoing social media success for brands is about finding frameworks that people love to watch, with which to tell your story

This use of "time as a hook" is a great one - present moments in a day or week, quick glimpses in time that tell a simple…

Your brand should try creative public ideas on social 

We've seen a lot of "person the street" content of microphone interview, the new wave is "street interactions"

Put something interesting in public for people to interact with and film it.  It plays into viewers inherent…