well/being

Girlboss culture isn't dead, it's rebranded as

Carl explains that in the wake of girlboss culture, we’re seeing a marriage of work and wellness, shifting from work ethic to “work out ethic”. This, he says, is part of 24/7 capitalism and has been further fuelled by social isolation during the pandemic (where the first response for many staying home was to create a rigorous schedule and workout routine). “Increasingly, we are taught or socialised into thinking about ourselves as our own corporations,” he says. “The erosion of the line of private and profession is something you see in these trends because it means the work never ends. The work is your life itself.