Words

Taste is the ability to identify quality. To understand quality we need to look critically at: materials that are fit for purpose, ergonomy that considers audience needs, effective use of affordances, usability, accessibility, harmonic color choices, aesthetic choices that elicit emotion, intentional visual hierarchy — amongst others. Taste is in the observer, quality is in the object. The concept of taste becomes more productive when framed objectively around quality, and in ways that are measurable or at least comparable.

“I'll tell you what: If I could do it all over again, I'd spend more time helping others. All I've ever done is dig tunnels. Some of them were real beauties too, but they're all hidden underground, where they're no good to anyone but me.”
**Peter Brown, The Wild Robot**

Everything has been said before but no one has said it quite like you.

**Matt D’Avella**

“But in the end, stories are about one person saying to another: This is the way it feels to me. Can you understand what I’m saying? Does it feel this way to you?”


― Kazuo Ishiguro

Sometimes, to survive, you must become more than you were programmed to be.
**Roz**

Go slow, that way, you won't leave yourself behind. If you do, nothing will/can dismember you.

We always like to see what we've never seen before.

For him, all people are equal. For him, there are no nobodies. In his own opinion, he is not a nobody either.

“Next time is next time! Now is now!”

“Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years, you make stuff, it’s just not that good. It’s trying to be good, it has potential, but it’s not. But your taste, the thing that got you into the game, is still killer. And your taste is why your work disappoints you. A lot of people never get past this phase, they quit. Most people I know who do interesting, creative work went through years of this. We know our work doesn’t have this special thing that we want it to have. We all go through this. And if you are just starting out or you are still in this phase, you gotta know it’s normal and the most important thing you can do is do a lot of work. Put yourself on a deadline so that every week you will finish one story. It is only by going through a volume of work that you will close that gap, and your work will be as good as your ambitions. And I took longer to figure out how to do this than anyone I’ve ever met. It’s gonna take a while. It’s normal to take a while. You’ve just gotta fight your way through.”

— Ira Glass

Not the prettiest apple but the tastiest, the unaltered, the one that bends the branch.

“One way to open your eyes is to ask yourself, ‘What if I had never seen this before? What if I knew I would never see it again?’”

“Most humans are never fully present in the now, because unconsciously they believe that the next moment must be more important than this one. But then you miss your whole life, which is never not now.”

no one sees what you see
even if they see it too

KOMOREBI: is the Japanese word for the shimmering of light and shadows that is created by leaves swaying in the wind. It only exists once, AT THAT MOMENT.

The river needs to take the risk of entering the ocean. Only then fear will disappear. Because that's where the river will know—it's not about disappearing into the ocean—but of becoming the ocean.

By simplifying and clarifying what a relationship is for, we release ourselves from overly complicated conflicts—and can focus on our urgent underlying needs to be sympathized with, seen and understood.

We're growing. We keep growing and growing and as we grow slowly we begin to feel things, touch things and touch the walls of our world that we are in.

“Simplicity is not about the absence of clutter, but comes from a deep understanding of every element’s purpose. As a result, a simple design will reveal the true personality of an object, with all its quirkiness.”

The most innovative products emerged without explicit customer requests. Nobody asked for the first iPhone, Airbnb, or Figma. These products came from vision and intuition.