It may sound counterintuitive, but research suggests that quantity yields quality when it comes to creativity. In the book Art & Fear, David Bayles shares the anecdote of a ceramics teacher who conducted an experiment with his students. He divided the class into two groups.

Group A was to be graded based on the quality of the work they produced, whereas group B would be graded on quantity. To get a perfect grade, group A had to produce only one pot — the most perfect ceramic pot possible — while group B would have to create as many as possible.

The results are fascinating: when it was time for grading, the best work came out of group B, the “quantity” group. While group A was busy debating and theorizing, group B was dutifully creating pots after pots, and learning from their mistakes in the process.

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