Obsession

**On what to create:**


The goal is to make things you can't stop reading, watching, and listening to. You have to be obsessed with your work before someone else is. Everything you create should feel too good to be true.

RT @bymaximise: @zachpogrob writing so good I was obliged to make a video out of it.

Obsession is the opposite of 'hustle culture.'

You don't grind. You don't force anything.

Obsession is natural. When you follow it, it flows like water. Creating isn't work. It's a natural extension of you.