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Taste is the ability to identify quality. To understand quality we need to look critically at: materials that are fit for purpose, ergonomy that considers audience needs, effective use of affordances, usability, accessibility, harmonic color choices, aesthetic choices that elicit emotion, intentional visual hierarchy — amongst others. Taste is in the observer, quality is in the object. The concept of taste becomes more productive when framed objectively around quality, and in ways that are measurable or at least comparable.