nomadic estate.

There are two critical components to a startup’s success — a distribution insight and a product insight. Though we most often talk about product insights, the distribution insights are arguably harder to come by and even more critical to the success of a company. For example, Credit Karma is known for its free credit score (product insight) but less known for its innovative TV acquisition efforts (distribution insight). Similarly, Robinhood is known for zero-fee mobile trading (product insight), and less known for its incredibly viral referral program (distribution insight).