mission/values

Distribution thru physical spaces

Boutique hotels with cult followings

Membership clubs / spaces that are aligned

Brick and mortar brand locations

**The media economy of the future will disproportionately reward perspectives that AI can't replicate.** For us, that means a shift towards writing that’s personal, honest, courageous. It’ll be less about projecting expertise and authority on generalized topics—something which AI increasingly excels at—and more about individuals weaving the threads of their own experience into stories that could otherwise never exist.



-   **Publishing cyclically** *to maximize opportunity for experimentation and renewal*
-   **Going niche-less** *to create media that’s vibrant, diverse, and unmistakably human*
-   **Creating fluid playbooks** *to meet our changing needs amidst a shifting landscape*

And humans, by our nature, are never just one thing. None of us can be defined by a niche we belong to, and our value doesn’t hinge on the practical perspectives we share. We all contain a multiplicity of identity and personality traits, and we’ve all experienced a life that is uniquely our own. What’s not commodified, and never will be, are those individual perspectives. AI is only as powerful as the datasets it’s trained on, and your unique experiences, perspectives, and stories don't live on a server. The only place they exist is within yourself.

wrote this the year i hurt my hands. man was going thru it

the internet is a dimension and if you do not learn how to become a conscious neutral observer to travel these non-physical realms, you will gleefully and unconsciously intoxicate your descent into further disembodiment, losing yourself and your true connection to your self

“Synchronicity is an ever present reality for those who have eyes to see it.”

— Carl Jung

When I started writing a newsletter in 2019, I remember thinking there were too many newsletters. That was before Substack had made a meaningful dent on the Internet and only a handful of writers were seriously using it. The coolest things do not yet exist. You are not late.

@PaulSkallas I believe the future is what we’re already seeing now —- Writers being posters supported by paywalled work/side gigs as they work, then releasing books that almost act as anthologies of their posting style/dominant ideas  every few months or years. Internet followers happy to…

zine as a product / coffee table book / piece of art / culture

If you can't code, write books and blogs, record videos and podcasts.

You will get rich by giving society what it wants but does not yet know how to get. At scale.