Books to read

Six Terrific Books About Decision Making by Non-psychologists

This is a fantastic, perspective shifting #book.

It urges us to ask the question: “is it true?” (And how true is it?), instead of asking “can I believe it?” (Which is what we end up asking to feel better).

This book goes into my re-read list. Highly recommended!

The Infinite Loops Canon

1. Alchemy by @rorysutherland 
2. Influence by Cialdini 
3. Predictably Irrational by Ariely
4. Nudge by Thaler
5. Hooked by @nireyal 
6. Cashvertising by Whitman
7. Thinking Fast and Slow by Kahneman
8. Decoded by Barden
9. The Choice Factory by Shotton

What would you add?